The Posterr platform
Everything your team needs to build visibility through LinkedIn
Posterr gives employees a guided workspace for turning expertise into content while giving companies the structure, guardrails and reporting needed to scale employee-led growth.
Built for employees. Designed for companies. Connected through one workflow.
Sarah Morgan
Sales Director
Ready
Why discovery calls fail
Developing
Building a sales team
Published
Q1 close rate lessons
Employees
8
Connected
6
Posts
21
Impressions
312K
Team progress
75%
Top contributor
Sarah Morgan
Needs attention
Tom Bradley
Personal blueprint
Start with the employee, not a blank page
Posterr learns each employee's role, expertise, audience, goals and natural topics before suggesting content. The blueprint is the foundation for relevant ideas, personalised coaching and content that sounds like the person behind it.
- Understand what the employee knows
- Recommend relevant topics
- Personalise coaching
- Keep ideas aligned with their voice
- Avoid generic AI content
Employees can review and refine their blueprint at any time.
Sarah Morgan
Sales Director
Audience
Sales leaders, revenue teams, hiring managers
Positioning
Practical sales leadership from the front line
Content pillars
Sales leadership, Hiring, Revenue growth
Tone
Direct, experienced, conversational
Visibility goal
2 to 3 posts per week on LinkedIn
First post ideas
- Why sales leaders should spend more time coaching
- What I learned from hiring my first sales team
- The problem with activity-based sales targets
Idea pipeline
Capture ideas before they disappear
Employees can save ideas, organise them by stage and build a reliable content habit without starting from scratch every week.
- Drag and drop workflow
- Personal idea capture
- AI-generated ideas based on the blueprint
- Clear next actions
- Weekly momentum
Idea pipeline
Sarah Morgan
Ready
1Why sales leaders should spend more time coaching
Sales leadership
Developing
2What I learned from hiring my first sales team
Hiring
The problem with activity-based sales targets
Revenue growth
Published
1Three lessons from losing a major deal
Sales leadership
AI coaching
AI that coaches instead of replacing the employee
Posterr does not write generic posts on someone's behalf. It helps employees develop their own ideas using their experience, point of view and personal voice.
Original post idea
Why sales leaders should spend more time coaching
Personal anchor
Last month I blocked two hours every Friday to sit in on rep calls. The difference in our close rate was immediate, but the real shift was in how the team started coaching each other.
Suggested angle
Lead with a specific coaching moment, not a general leadership principle.
Recommended structure
Hook, personal story, one actionable takeaway, question to the reader.
Coaching notes
- Open with the Friday coaching ritual, not a broad statement.
- Name one behaviour reps can copy on Monday morning.
- Add a question for other sales leaders to respond to.
Tone guidance
Direct, experienced, conversational. Avoid corporate jargon.
Generic AI writer
- Creates polished but interchangeable content
- Often sounds unlike the employee
- Encourages copy and paste behaviour
Posterr
- Starts with the employee's expertise
- Uses company context as guardrails
- Coaches the employee through the thinking
- Keeps the final post human
Publishing
Move from idea to LinkedIn without leaving the platform
Employees can publish text, image, document and video posts directly to their own LinkedIn account.
The employee remains in control of what is published.
- Idea
- Develop
- Draft
- Review
- Preview
- Publish
Draft editor
LinkedIn preview
Sarah Morgan
Sales Director
Last month I blocked two hours every Friday to sit in on rep calls...
Employee analytics
See what is working and build better habits
Posterr helps employees understand both content performance and consistency, so they can improve without becoming obsessed with vanity metrics. All figures shown are product demonstration examples.
Product demonstration
Sarah Morgan · Performance
Impressions
48,200
Reactions
1,240
Comments
186
Reshares
94
Weekly posting progress
Consistency streak
6 weeks
Posting goal
2 of 3 this week
Best-performing posts
- Why discovery calls fail12,400
- Three lessons from losing a major deal9,100
- What great sales leaders delegate7,800
Company dashboard
Manage the programme without managing every post
Company leaders can see who is participating, where support is needed and how employee visibility is growing across the team.
- Company context helps coaching understand the business
- Guardrails help reduce risk
- Employees keep their own voice
- Admins do not need access to private employee drafts
Company dashboard
Employees
0
LinkedIn connected
0
Posts this month
0
Impressions
0
Team progress
0%
Top contributor
Sarah Morgan
5 posts · 48,000 impressions
Needs attention
Tom Bradley
No posts in 14 days
Leaderboard
- 1Sarah Morgan48,000
- 2Elena Vasquez39,200
- 3James Okonkwo31,500
Team performance trend
Recent activity
| Sarah Morgan | Published | Why discovery calls fail | 2h ago |
| James Okonkwo | Draft ready | Client onboarding approach | 5h ago |
| Tom Bradley | Needs attention | No posts in 14 days | N/A |
Company-aware without becoming corporate
Posterr understands what the company does, who it helps and which boundaries employees should respect.
Company information gives the AI context and guardrails. It does not dictate what employees post.
Company context
Context and guardrails
Company description
B2B SaaS helping revenue teams improve pipeline quality
Services
Sales enablement platform, coaching programmes, analytics
Ideal customers
Mid-market and enterprise sales organisations
Industries
Technology, professional services, financial services
Differentiators
Practitioner-led approach, measurable outcomes
Topics to avoid
Unreleased product features, competitor comparisons
Compliance notes
No client names without approval. No financial forecasts.
Sensitive subjects
Pricing discussions, ongoing legal matters
Connected workflow
One connected workflow from expertise to measurable visibility
- 1
Employee expertise
- 2
Personal blueprint
- 3
Post ideas
- 4
AI coaching
- 5
LinkedIn publishing
- 6
Employee analytics
- 7
Company reporting
Solutions
Built for different teams
Frequently asked questions
- Is Posterr an AI post writer?
- No. Posterr coaches employees to develop their own ideas using their experience and voice. It suggests structure, angles and improvements, but the content comes from the employee, not a generic template.
- Can companies approve every employee post?
- Posterr is designed for employee-led publishing with company guardrails, not central approval of every draft. Companies set context and boundaries. Employees remain responsible for what they publish.
- Do employees keep control of their LinkedIn account?
- Yes. Employees connect their own LinkedIn account and publish to their own profile. Posterr does not post on behalf of employees without their action.
- Can owners and admins also have their own employee workspace?
- Yes. Owners and admins can use Posterr as employees too, with their own blueprint, pipeline and publishing workflow, alongside company-level reporting.
- Does Posterr support LinkedIn analytics?
- Yes. Employees can see performance and consistency metrics for their own posts. Company dashboards show team-level participation, publishing activity and aggregate performance.
- Can companies set content guardrails?
- Yes. Company context includes topics to avoid, compliance notes and sensitive subjects. This informs coaching and helps reduce risk without dictating individual posts.
- Do employees have to connect LinkedIn during onboarding?
- Employees can build their blueprint and develop ideas before connecting LinkedIn. Connection is required when they are ready to publish, not necessarily at onboarding.
See how Posterr could work for your team
Give employees the confidence and structure to share their expertise while giving your company a clear view of participation and performance.